Asian Namkeen is a Pune-based snack brand known for its authentic and hygienically prepared Upwas (fasting) food products. For years, our products have been a trusted choice for households looking for delicious fasting snacks that combine traditional taste with modern quality standards.
In Maharashtra, the month of Ashadh marks the beginning of a season of fasting and devotion. While many families prepare fasting meals at home, certain savoury snacks like Upwas Farsan, Sabudana Chivada, Potato Sev, and Potato Wafers are difficult to prepare in home kitchens. That’s where Asian Namkeen stepped in — to bring these beloved snacks to people in a convenient and hygienic form without compromising on taste.
Today, these snacks are not just enjoyed during fasting days. Many customers love their light texture and unique flavours so much that they enjoy them all year round.
Our Journey
The roots of Asian Namkeen go back to 1960, when Shri Babubhai Patel, originally from Gujarat, came to Pune in search of work and better opportunities. Through perseverance and hard work, he built the foundation for what would eventually become a respected food brand.
In 2000, along with his son Nitin Patel and daughter-in-law Alka Patel, he established Asian Namkeen.
A major driving force behind the brand’s success has been Alka Patel, who took the lead in learning traditional recipes and developing new products. Her dedication to research, product development, and consistent quality helped shape the product range that customers love today.
Snacks Loved by Customers
Over the years, Asian Namkeen has introduced several products that have become favourites among customers, including:
Potato Sev
Upwas Farsan
Upwas Sev
Banana Sev
Upwas Moti Sabudana Chivada
Potato Chipsy Chopsy
Each product is made with carefully selected ingredients, refined groundnut oil, and strict hygiene standards, ensuring great taste in every pack.
Growing Across Maharashtra
What started in Pune soon began reaching customers across the state.
From 2003 onwards, Asian Namkeen products started gaining popularity in cities like Satara, Sangli, Kolhapur, Mumbai, Ahmednagar, Solapur, and many other parts of Maharashtra.
The brand’s growth has been driven by three simple promises:
Authentic Taste
Reliable Quality
Reasonable Pricing
A Trusted Choice for Upwas Snacks
Today, Asian Namkeen has become one of the most preferred brands for packaged Upwas snacks, especially among Punekars who value both tradition and quality.
With a strong focus on hygienic production, quality ingredients, and authentic flavours, Asian Namkeen continues to bring the joy of traditional fasting snacks to homes across Maharashtra — and beyond.
